How we work, step by step.
A calm, predictable path from first conversation to launch and beyond — with an honest, indicative estimate before anything is built.
Discovery
We clarify your goals, audience and scope, review competitors and map the work. For larger projects this is a short, often paid, discovery so the estimate is grounded in reality — not guesswork.
- Brief & assumptions
- Sitemap / information architecture
- Indicative estimate
- Technical scope (for bigger builds)
Design
We design the system first — tokens, type and components — then key pages and a clickable prototype you sign off before any production code. Accessibility is planned in, not bolted on.
- Design system & tokens
- Key page designs
- Clickable prototype
- Accessibility plan (WCAG AA)
Build
Accessible, fast, milestone-based development with regular reviews. We wire up the CMS so you can edit content, integrate what is needed, and test across real devices.
- Responsive, accessible build
- CMS setup & training
- Integrations (payments, CRM, etc.)
- QA across devices & browsers
Launch & care
A proper launch — redirects, analytics events and a checklist — then optional care plans to keep things fast, secure and current.
- Launch & redirect / SEO checklist
- Analytics & conversion events
- Handover documentation
- Optional care plan